top of page
  • Black Instagram Icon
  • Behance
  • Icono negro LinkedIn

Pump

Illustration, 2022

Pump is a Uruguayan brand that specializes in products to support breastfeeding and motherhood. It focuses on practical, safe tools with a simple design. The brand was born from the personal experience of its founder, Vir. It offers solutions such as manual breast pumps, milk storage bags, and accessories that make everyday breastfeeding easier. Pump also provides information and support to help make this process more comfortable and confident.
 

Pump’s illustrations reflect this approach. They represent real bodies, close relationships, and scenes of shared care. Tenderness, support, and community are at the center, aligning with Pump’s brand identity and its way of understanding and supporting motherhood.

Creative Direction and Brand Identity: Gabriela Nisizaki
Photography: Fotiche

© 2020 Michelle Malréchauffé.

bottom of page